FORGE/COMPARE/FORGE VS SERVICETITAN
vs.RESIDENTIAL SERVICE SOFTWARE VS. COMMERCIAL CONTRACTOR OS

ServiceTitan is built for residential service.
Forge is built for the commercial install side.

ServiceTitan is the category leader in residential HVAC, plumbing, and electrical service. The product reflects that — strong dispatch, strong marketing automation, deep financing integrations. Forge is built for a different operator: the commercial installation contractor whose work runs on bid-build, certified payroll, change-orders, and submittals. Different work. Different chest.

FORGE VS SERVICETITAN
The honest read. Not a takedown.
CLOSES WITH "WHEN NOT TO CHOOSE FORGE"
i.The capability read

Side by side. Honest about both.

01 · CAPABILITY
Built in the AI era
FORGE

Yes. AI primitives are the foundation, not bolted on. Modules share architecture rather than relying on integrations between separately acquired products.

SERVICETITAN

Pre-AI architecture with AI features added later. Multiple acquired products (Schedule Engine, Pointman, FieldRoutes) bridged by integration.

02 · CAPABILITY
Certified payroll · prevailing wage · WH-347
FORGE

Treasury (native module). Davis-Bacon rates per project, prevailing wage per technician per task. WH-347 ready to file in minutes, not days.

SERVICETITAN

Limited. Customers commonly export to ADP, Gusto, or Foundation Software for certified payroll workflows.

03 · CAPABILITY
In-field LiDAR scan-to-estimate
FORGE

Yes. Hyperion — iPad Pro M-series LiDAR. Walk the structure, get a line-item estimate in 60–90 seconds. Methodology + sample plan published at /proof/hyperion-accuracy.

SERVICETITAN

No native equivalent. Field measurement typically via paper takeoff or third-party aerial imagery (EagleView).

04 · CAPABILITY
Commercial change-order workflow
FORGE

Field-initiated change-orders generate from install ticket or scan delta. Customer signs from the truck. Treasury writes the financial side automatically.

SERVICETITAN

Service-style invoice flow. Commercial change-order workflows typically require a separate project-management tool.

05 · CAPABILITY
Recurring revenue + monitoring (RMR)
FORGE

Treasury carries the RMR ledger. Renewals, escalators, true-ups inside the same chest as the install.

SERVICETITAN

Strong for residential service contracts and PM agreements.

06 · CAPABILITY
Pricing posture
FORGE

Public list: $599 / $1,499 / $2,999 per month. Charter: $27,000 prepaid for 36 months — $750/mo equivalent, locked forever, ten seats.

SERVICETITAN

Custom-quoted, typically per-user with implementation fee. Not published.

ii.Where ServiceTitan is the right call

Where ServiceTitan is the right call.

  • 01.
    Residential HVAC, plumbing, or electrical service operations with high call volume and a strong service-CRM workflow.
  • 02.
    Operators who want deep financing integrations (Wisetack, GoodLeap) for residential consumer-finance pipelines.
  • 03.
    Marketing automation built for the residential service category — phone tracking, ad attribution, customer review pipelines.
  • 04.
    Service-heavy operators whose primary revenue is dispatch + maintenance, not commercial install + retrofit.
iii.Where Forge is built differently

Where Forge is built differently.

  • 01.
    Commercial install side — bid-build, change-orders, submittals, certified payroll on Davis-Bacon and prevailing-wage projects.
  • 02.
    Native Manual J / Manual D / Manual S, NEC calcs, and prevailing-wage WH-347. Compliance lives in the chest, not in a third-party export.
  • 03.
    Hyperion — patented LiDAR scan-to-estimate in 60–90 seconds. The dormer that loses the bid is the dormer Hyperion built itself to model.
  • 04.
    AI-native architecture — modules share state because they share an architecture, not because of an integration nightly job.
  • 05.
    Charter program — locked rate forever, ten seats, the operator helps prove the platform.
iv.When not to choose Forge

The honest line.

If the operator is residential HVAC service with no commercial install side and no certified-payroll exposure, ServiceTitan is the right tool. Charter is built for the operator running commercial install + service + change-orders on the same crew, with engineering-stamped submittals and OCIP/CCIP exposure.

THE SPINE — RETURN

Two tools. Two trades. Pick the one built for yours.

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