Every customer answered.
Without hiring a front desk.
The call you missed at 6pm was the kitchen-remodel that called the next contractor on the list. Iris answers it — on the phone and over text, day or night — gives the customer the real status of their job, books the appointment, and only pulls you in when it actually needs you.
The pains the founder built it against.
- 01.The call that came in while you were on a ladder. Nobody picked up, the caller didn't leave a voicemail, and you never knew the job existed — it just went to whoever answered first.
- 02.The customer who called four times asking 'where's my crew?' because the only person who knew the schedule was driving, and the office couldn't see the dispatch board.
- 03.The after-hours and weekend calls you either let go to a machine that says nothing, or pay an answering service that takes a message and knows nothing about the job.
- 04.The five-star review you earned but never got, because nobody followed up to ask — and the one-star review that landed because a worried customer felt ignored for two days.
The tools that ship together.
A natural voice on the phone — the Calliope voice — and a fast reply over text, day, night, and weekends. Iris greets the customer in your company's name, understands what they're asking, and handles it instead of dumping them into voicemail.
Any call that does slip through gets an instant text-back within seconds — 'Hi, this is {company}, sorry we missed you, how can we help?' The lead that used to evaporate becomes a conversation before the caller dials your competitor.
Because Iris is part of Forge, it answers 'where's my crew' and 'when will it be done' with the actual schedule and job state — real ETAs, real next steps — not a canned 'someone will call you back.'
New caller who wants an estimate? Iris qualifies the job, finds the open slot on the dispatch board, and books it — so the lead is on the calendar before the conversation ends, not sitting in a callback queue.
Iris fires the milestone texts customers wish they got — 'crew's on the way,' 'job's complete' — and asks for the review at the moment the customer is happiest, turning finished work into reputation.
The moment a conversation turns into a price negotiation, a complaint, or anything that needs a human judgment call, Iris escalates to you or your team with the full context — it never bluffs a customer.
On the menu.
The honest answers,
without the sales gloss.
No. Iris talks like a person — natural voice on the phone, fast plain-language replies over text — and it's wired to your real jobs, so it answers the actual question instead of routing in circles. The moment something needs a human, it hands off to you with the full context. The goal is a customer who feels answered, not processed.
Most shops Iris is built for don't have a front desk at all — Iris gives them one for the first time. If you do have office staff, Iris covers the overflow, the after-hours, and the weekends so nothing is missed and your people aren't chained to the phone. It's there to make sure every customer gets answered, not to take anyone's job.
Iris is a module inside Forge, not a bolt-on answering service. It reads the same record as estimating, dispatch, and the field — so it knows the customer, the job, the schedule, and the status. That's why it can give a real ETA and book a real slot instead of taking a message.
$1,500/mo flat, added to Forge Core — unlimited calls and texts, no per-minute games. It's the most substantial module in the chest because it does the most substantial job: it replaces a front-desk or answering-service hire that runs $55,000–$70,000 a year. Iris is included for Charter members.
Charter gets the chest. Every tool. Forever.
The day we ship it to ourselves, we ship it to you.